Maximizing Conference ROI
Find out how to maximize your conference ROI with our proven strategy
Digital Marketing Tactics and Video Strategies
Maximize your Conference ROI
Using Digital Marketing and Video Strategies
Pre to Post Conference Marketing
- Pre Conference Video Ads
- Capture KOL/SME testimonials (Formal or Informal)
- Record Product Theaters/Workshops
- Animated Poster Presentations
KOL Testimonial
Poster Presentation
Product Theater Highlight
SME Poster Presentation
Increase Booth Attendance and Booked Meetings
- Eye-Catching Booth Loop Videos
- Event Landing Pages
- Geofencing Conferences
Digital Marketing Tactics and Video Strategies
Conference Goals
Scope
1-2 days of filming,
2-3 person crew including, Director/Videographer, 2nd Videographer/Grip, and Producer
Optional Photographer
Product Theater Video
- 60-minute Product Theaters/Workshops
- 15-20 minute Product Theater Segments
- Live Stream Options
$7K-$15K
Booth Loop Video
- 120-second animated video loop
- Incorporate charts & statistics
- Animated text
- Video footage
- Optional event landing page
$4K-$6K
Capture Testimonial Videos During the Conference
- 2-3 Minute KOL/SME Testimonial Videos
- 30 to 60-second KOL/SME Testimonial Videos
- Formal or Trade Show Floor Interviews
$10K-$20K
Conference Digital Marketing
- Geofencing Conference
- 30 Days Retargeting
$2K-$10K
Success: Geofencing at Medical Conferences
Scope
A top ten medical device and pharmaceutical company gains valuable exposure on mobile devices at medical conferences and tradeshows.
Challenge
A top ten medical device and pharmaceutical company wanted to:
- Showcase a new cardiac medical device at a series of medical tradeshows and conferences
- Reach cardiologists attending the conference on their mobile devices
- Drive booth traffic
Solution
Harnessed the power of data and programmatic technology
- Targeted over 31,000 cardiologists
- Reached them on mobile devices, tablets, desktops, and laptops
- Geofenced conference locations
- Boosted ad impression opportunities
Results
The campaign delivered impressive results:
- Delivered over 750,000 impressions over 9 days
- Achieved a 24% added value impressions over the client’s request
- Maintained low costs at $7.23 CPC
- Generated 2,074 clicks at a .223% CTR
- Increased business leads generated at the medical conferences
Find out how to maximize your conference ROI with our proven strategy.
Resources
Patient Acquisition: Provider Profile Video Production Secrets
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How Covid has Accelerated the Use of Video for Marketing within the Biotechnology Industry
"Working from home" became the new standard in 2020, and this shift to a telecommuting-focused paradigm shows no signs of going away but instead has extended well beyond the office. It also impacted how marketers approached their work as well. They pivoted to a...
Revolutionize Conference Marketing in 3 Steps 🚀
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