Maximizing Conference ROI

Find out how to maximize your conference ROI with our proven strategy

Digital Marketing Tactics and Video Strategies

Maximize your Conference ROI

Using Digital Marketing and Video Strategies

Pre to Post Conference Marketing

KOL Testimonial


Poster Presentation

Product Theater Highlight

SME Poster Presentation

Increase Booth Attendance and Booked Meetings

Digital Marketing Tactics and Video Strategies

Conference Goals

Leverage your conference presence by capturing footage of Leadership, SMEs, KOLs, and Product Theaters.

Scope

1-2 days of filming,

2-3 person crew including, Director/Videographer, 2nd Videographer/Grip, and Producer

Optional Photographer

Product Theater Video

  • 60-minute Product Theaters/Workshops
  • 15-20 minute Product Theater Segments
  • Live Stream Options

$7K-$15K

Booth Loop Video

  • 120-second animated video loop
  • Incorporate charts & statistics
  • Animated text
  • Video footage
  • Optional event landing page

$4K-$6K

Capture Testimonial Videos During the Conference

  • 2-3 Minute KOL/SME Testimonial Videos
  • 30 to 60-second KOL/SME Testimonial Videos
  • Formal or Trade Show Floor Interviews

$10K-$20K

Conference Digital Marketing

  • Geofencing Conference
  • 30 Days Retargeting

$2K-$10K

Success: Geofencing at Medical Conferences

Scope

A top ten medical device and pharmaceutical company gains valuable exposure on mobile devices at medical conferences and tradeshows.

Challenge

A top ten medical device and pharmaceutical company wanted to:

  • Showcase a new cardiac medical device at a series of medical tradeshows and conferences
  • Reach cardiologists attending the conference on their mobile devices
  • Drive booth traffic

Solution

Harnessed the power of data and programmatic technology

  • Targeted over 31,000 cardiologists
  • Reached them on mobile devices, tablets, desktops, and laptops
  • Geofenced conference locations
  • Boosted ad impression opportunities

Results

The campaign delivered impressive results:

  • Delivered over 750,000 impressions over 9 days
  • Achieved a 24% added value impressions over the client’s request
  • Maintained low costs at $7.23 CPC
  • Generated 2,074 clicks at a .223% CTR
  • Increased business leads generated at the medical conferences

Find out how to maximize your conference ROI with our proven strategy.

Resources