Maximizing Conference ROI
Find out how to maximize your conference ROI with our proven strategy
Digital Marketing Tactics and Video Strategies
Maximize your Conference ROI
Using Digital Marketing and Video Strategies
Pre to Post Conference Marketing
- Pre Conference Video Ads
- Capture KOL/SME testimonials (Formal or Informal)
- Record Product Theaters/Workshops
- Animated Poster Presentations
KOL Testimonial
Poster Presentation
Product Theater Highlight
SME Poster Presentation
Increase Booth Attendance and Booked Meetings
- Eye-Catching Booth Loop Videos
- Event Landing Pages
- Geofencing Conferences
Digital Marketing Tactics and Video Strategies
Conference Goals
Scope
1-2 days of filming,
2-3 person crew including, Director/Videographer, 2nd Videographer/Grip, and Producer
Optional Photographer
Product Theater Video
- 60-minute Product Theaters/Workshops
- 15-20 minute Product Theater Segments
- Live Stream Options
$7K-$15K
Booth Loop Video
- 120-second animated video loop
- Incorporate charts & statistics
- Animated text
- Video footage
- Optional event landing page
$4K-$6K
Capture Testimonial Videos During the Conference
- 2-3 Minute KOL/SME Testimonial Videos
- 30 to 60-second KOL/SME Testimonial Videos
- Formal or Trade Show Floor Interviews
$10K-$20K
Conference Digital Marketing
- Geofencing Conference
- 30 Days Retargeting
$2K-$10K
Success: Geofencing at Medical Conferences
Scope
A top ten medical device and pharmaceutical company gains valuable exposure on mobile devices at medical conferences and tradeshows.
Challenge
A top ten medical device and pharmaceutical company wanted to:
- Showcase a new cardiac medical device at a series of medical tradeshows and conferences
- Reach cardiologists attending the conference on their mobile devices
- Drive booth traffic
Solution
Harnessed the power of data and programmatic technology
- Targeted over 31,000 cardiologists
- Reached them on mobile devices, tablets, desktops, and laptops
- Geofenced conference locations
- Boosted ad impression opportunities
Results
The campaign delivered impressive results:
- Delivered over 750,000 impressions over 9 days
- Achieved a 24% added value impressions over the client’s request
- Maintained low costs at $7.23 CPC
- Generated 2,074 clicks at a .223% CTR
- Increased business leads generated at the medical conferences
Find out how to maximize your conference ROI with our proven strategy.
Resources
Maximizing Your Video Marketing Potential At Medical Conferences
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Video Posters Make Communicating Research Poster Results Easier
Editor’s note: This post was originally published on 9/7/16 and has been updated for accuracy and comprehension. Right now, more than 300,000 clinical studies are going on worldwide. Doctors and researchers are studying countless aspects of health and...
How to Reach Scientists and Researchers Digitally Through Strategic B2B Biotech Marketing
The last decade has seen a huge sea change in the way marketers can reach niche audiences effectively and efficiently. That's especially true for biotechnology companies, who in the past had to rely on narrow channels like trade publications and medical...
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