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Location
6619 N. Scottsdale Rd.
Suite D
Scottsdale, AZ 85250
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Contact Number
480-382 3009
Email Address
info@digividbio.comAddress
6619 N. Scottsdale Rd.
Suite D
Scottsdale, AZ 85250
HCP Marketing
Digital Marketing & Advertising to Reach Healthcare Professionals
To help engage HCPs, you now have a powerful and precise way to reach your target audience by utilizing specific clinical codes like NPI numbers, ICD-10, or CPT codes.
We collaborate with clients strategically to define KPIs, drive new HCP acquisitions, expand engagement with current providers, and cross-sell relevant solutions—ultimately increasing HCP adoption rates with measurable results.
Why HCP Marketing is More Important Than Ever
Decreasing Access to Physicians
Physician access has been on the decline for years—a trend that started well before the pandemic and continues today.
Limited Time and Stricter Policies
Time constraints and institutional policies make it harder than ever for HCPs to engage with sales teams.
Marketing Teams Take the Lead
With reduced access for sellers, marketing now plays a critical role in reaching and engaging HCPs.
Omni-Channel Marketing Approach
Most marketers looking to improve their results recognize the power of a multi-channel approach.
Digital marketing excels in this area, allowing you to combine multiple tactics to maximize reach and create the frequency needed for real impact.
Tactics we use:
Display
Online Video
Social
Streaming TV
Search
EMR/EHR
NPI Targeting Advantages
Receive Actionable Insights Without Relying on Form Fills
The Problem
Are you finding it difficult to prove the impact of your marketing efforts to your leadership?
Engaging and educating HCPs through digital campaigns can be challenging—especially when success is measured by form fills, which many providers are hesitant to complete.
The Solution
To bridge this gap and provide clearer insights, we deliver detailed reporting, including Physician Level Data (PLD). You can see exactly which HCPs viewed and/or clicked your ads—no form fills required.Now, you can confidently demonstrate how marketing is driving real, measurable results—and even tie it to ROI.
Reporting includes the following:
Monthly campaign reports and scheduled callsMonthly Physician Level Data (PLD) reportsEnd-of-campaign wrap-up report with performance metrics, deep insights, and actionable recommendationsManaged Services
If you're new to using data for better HCP digital marketing outcomes — don’t worry. We offer full support throughout each campaign, so you’ll gain clear insights into performance and always know your next steps for success.
Get in Touch
Let’s Build Your Targeting Strategy
Tell us which healthcare professionals (HCPs) you’d like to reach, and we’ll research audience
size and create a tailored marketing plan — no commitment required.
New to HCP Targeting using NPI Targeting?
Learn more about unlocking the secrets of NPI audience targeting in our exclusive webinar.
Target HCP’s Attending Conferences
Conference marketing can quickly become very costly, and measuring its success is often
challenging. However, there is a powerful digital strategy that helps you reach and engage your HCP
audience attending specific conferences: Conference Geofencing.
How It Works
Create Virtual Zone
Geofencing leverages precise latitude and longitude coordinates to create a virtual “fence” around specific conference venues (such as convention center and hotels).
Capture Mobile ID
When an attendee enters this virtual zone with their mobile device, their mobile ID is captured — in accordance with GPS, GPC, and privacy preferences.
Deliver Targeted Ads
Geofencing continues for 30 days after the event, delivering cross-device ads to all attendee devices — not just the one that crossed the virtual fence.
Benefits of Conference Geofencing
Effective HCP Email Marketing
How powerful would you feel if you could extend your digital marketing into HCP email marketing? - You would feel like a marketing superhero!
You know how challenging it can be to get HCP email campaigns past filters and firewalls. That’s why you need a partner with advanced technology, four-step verification, precise data, and optimized, spam-resistant messaging—ensuring your emails reach the right inboxes every time.
