Example A: Provider Profile (2017) Creator: Unknown Example B: Provider Profile (2019) Creator: DigiVidBio Many people underestimate how much work goes into a great interview video and expect it to be as simple as putting someone against a white background and...
The last decade has seen a huge sea change in the way marketers can reach niche audiences effectively and efficiently. That’s especially true for biotechnology companies, who in the past had to rely on narrow channels like trade publications and medical...
“Working from home” became the new standard in 2020, and this shift to a telecommuting-focused paradigm shows no signs of going away but instead has extended well beyond the office. It also impacted how marketers approached their work as well. They...
A patient portal can help revolutionize a clinic or facility’s customer service. They serve a vital role by keeping not just the patients informed, but also the physicians who practice there. They emphasize communication and convenience for all parties...
Attending a medical conference is a great opportunity to network, spread the message of the great work your company’s doing, and win new business all at the same time.But your company may have sponsored a hefty registration fee along with your travel and hotel...
Editor’s note: This post was originally published on 9/7/16 and has been updated for accuracy and comprehension. Right now, more than 300,000 clinical studies are going on worldwide. Doctors and researchers are studying countless aspects of health and...
How’s your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates....
Genomics and personalized medicine as a whole have expanded the reach of the medical industry and garnered some incredibly complex and vital information regarding diseases and health in general. Providing genomics education to Physicians and other healthcare providers...
Right now, more than 200,000 clinical studies are going on worldwide, with doctors and researchers studying countless aspects of health and medicine like heart disease, diabetes, nutrition, cancer, drug treatments, pneumonia, childhood food allergies, even acne. All...
Is anyone busier than doctors these days? We bet if you ask anybody in Marketing Communications or Sales Management; their answer would be an enthusiastic, “No!” In addition to a doctor’s primary passion of caring for patients, he or she must also supervise staff,...
