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Patient Acquisition: Provider Profile Video Production Secrets

Patient Acquisition: Provider Profile Video Production Secrets

by Sean Bollinger | May 18, 2022 | Biotechnology

Example A: Provider Profile (2017) Creator: Unknown Example B: Provider Profile (2019) Creator: DigiVidBio   Many people underestimate how much work goes into a great interview video and expect it to be as simple as putting someone against a white background and...
How to Reach Scientists and Researchers Digitally Through Strategic B2B Biotech Marketing

How to Reach Scientists and Researchers Digitally Through Strategic B2B Biotech Marketing

by Kelley Howard | Jun 10, 2021 | Marketing

The last decade has seen a huge sea change in the way marketers can reach niche audiences effectively and efficiently. That’s especially true for biotechnology companies, who in the past had to rely on narrow channels like trade publications and medical...
How Covid has Accelerated the Use of Video for Marketing within the Biotechnology Industry

How Covid has Accelerated the Use of Video for Marketing within the Biotechnology Industry

by Kelley Howard | May 4, 2021 | Biotechnology, Video Marketing

“Working from home” became the new standard in 2020, and this shift to a telecommuting-focused paradigm shows no signs of going away but instead has extended well beyond the office.  It also impacted how marketers approached their work as well. They...
How to Drive Adoption of a New Online Portal or Online Tool

How to Drive Adoption of a New Online Portal or Online Tool

by Matt Rutt | Jun 29, 2020 | Video Marketing

A patient portal can help revolutionize a clinic or facility’s customer service. They serve a vital role by keeping not just the patients informed, but also the physicians who practice there. They emphasize communication and convenience for all parties...
Maximizing Your Video Marketing Potential At Medical Conferences

Maximizing Your Video Marketing Potential At Medical Conferences

by Matt Rutt | Nov 7, 2019 | Biotechnology, healthcare video, Video Ideas, video ideas, Video Marketing

Attending a medical conference is a great opportunity to network, spread the message of the great work your company’s doing, and win new business all at the same time.But your company may have sponsored a hefty registration fee along with your travel and hotel...
Video Posters Make Communicating Research Poster Results Easier

Video Posters Make Communicating Research Poster Results Easier

by Matt Rutt | Aug 23, 2019 | Biotechnology, Video Marketing

Editor’s note: This post was originally published on 9/7/16 and has been updated for accuracy and comprehension. Right now, more than 300,000 clinical studies are going on worldwide. Doctors and researchers are studying countless aspects of health and...
Genomics and Personalized Medicine Marketing: How You Can Pull it Off

Genomics and Personalized Medicine Marketing: How You Can Pull it Off

by Kelley Howard | Apr 11, 2019 | Biotechnology, Blog, Marketing

How’s your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates....
How to Provide Genomics Education to Physicians

How to Provide Genomics Education to Physicians

by Kelley Howard | Dec 23, 2018 | Biotechnology, Video Ideas

Genomics and personalized medicine as a whole have expanded the reach of the medical industry and garnered some incredibly complex and vital information regarding diseases and health in general. Providing genomics education to Physicians and other healthcare providers...
Video Poster Makes Clinical Study Results Come Alive

Video Poster Makes Clinical Study Results Come Alive

by Kelley Howard | Sep 7, 2018 | Biotechnology, Marketing, Video Ideas

Right now, more than 200,000 clinical studies are going on worldwide, with doctors and researchers studying countless aspects of health and medicine like heart disease, diabetes, nutrition, cancer, drug treatments, pneumonia, childhood food allergies, even acne. All...
How to Improve HCP Education & HCP Marketing Using Video

How to Improve HCP Education & HCP Marketing Using Video

by Sean Bollinger | Jun 21, 2018 | Marketing

Is anyone busier than doctors these days? We bet if you ask anybody in Marketing Communications or Sales Management; their answer would be an enthusiastic, “No!” In addition to a doctor’s primary passion of caring for patients, he or she must also supervise staff,...
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