In a world where scientific advancements and captivating storytelling collide, a new era of marketing has emerged. Biotech meets Hollywood, bringing together cutting-edge biotechnology and engaging video marketing techniques to create powerful campaigns. Welcome to...
In today’s digital age, video marketing has become an essential tool for businesses in the biotech industry. However, there are common mistakes that can undermine the effectiveness of your video marketing efforts. In this blog post, we will discuss five blunders...
Conferences are a crucial component of any industry. They provide an opportunity for like-minded individuals to come together, network, and exchange ideas. However, with so many conferences taking place, it’s crucial to make your event stand out from the rest....
Healthcare professional (HCP) marketing can be a challenge, but it doesn’t have to be an enigma. With the right approach, you can create effective campaigns that resonate with your target audience. Here are some simple steps to help you get started: Know Your...
Genomic marketing is the process of using genetic data to create personalized marketing campaigns. With advancements in genomics, it is now possible to collect genetic data and use it to tailor marketing messages, products, and experiences. However, as with any...
Are you a biotech professional looking for the best marketing tools to help you take your webinar game to the next level? In this blog, we’ll introduce you to the top five marketing tools for biotech webinars and dive into the unique features that make them...
Are you struggling to get attendees for your webinars? Do you feel like you’re doing everything you can, but still not getting the results you want? If so, you’re not alone. Many Medical Marketers are facing the same challenge. Webinars have soared in...
Example A: Provider Profile (2017) Creator: Unknown Example B: Provider Profile (2019) Creator: DigiVidBio Many people underestimate how much work goes into a great interview video and expect it to be as simple as putting someone against a white background and...
The last decade has seen a huge sea change in the way marketers can reach niche audiences effectively and efficiently. That’s especially true for biotechnology companies, who in the past had to rely on narrow channels like trade publications and medical...
“Working from home” became the new standard in 2020, and this shift to a telecommuting-focused paradigm shows no signs of going away but instead has extended well beyond the office. It also impacted how marketers approached their work as well. They...
