Welcome to Biotechnology Marketing Insights
Welcome to our Biotechnology Marketing Insights resource library. The Biotechnology and Diagnostic spaces are rapidly growing and evolving. Our goal is to always be learning, growing and sharing valuable information with the Biotechnology marketing community.
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Patient Acquisition: Provider Profile Video Production Secrets
Example A: Provider Profile (2017) Creator: UnknownExample B: Provider Profile (2019) Creator: DigiVidBio Many people underestimate how much work goes into a great interview video and expect it to be as simple as putting someone against a white background and...
How Covid has Accelerated the Use of Video for Marketing within the Biotechnology Industry
"Working from home" became the new standard in 2020, and this shift to a telecommuting-focused paradigm shows no signs of going away but instead has extended well beyond the office. It also impacted how marketers approached their work as well. They pivoted to a...
Maximizing Your Video Marketing Potential At Medical Conferences
Attending a medical conference is a great opportunity to network, spread the message of the great work your company's doing, and win new business all at the same time.But your company may have sponsored a hefty registration fee along with your travel and hotel...
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