The last decade has seen a huge sea change in the way marketers can reach niche audiences effectively and efficiently. That’s especially true for biotechnology companies, who in the past had to rely on narrow channels like trade publications and medical...
“Working from home” became the new standard in 2020, and this shift to a telecommuting-focused paradigm shows no signs of going away but instead has extended well beyond the office. It also impacted how marketers approached their work as well. They...
How’s your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates....
Genomics and personalized medicine as a whole have expanded the reach of the medical industry and garnered some incredibly complex and vital information regarding diseases and health in general. Providing genomics education to Physicians and other healthcare providers...
Right now, more than 200,000 clinical studies are going on worldwide, with doctors and researchers studying countless aspects of health and medicine like heart disease, diabetes, nutrition, cancer, drug treatments, pneumonia, childhood food allergies, even acne. All...
