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How to Reach Scientists and Researchers Digitally Through Strategic B2B Biotech Marketing

How to Reach Scientists and Researchers Digitally Through Strategic B2B Biotech Marketing

by Kelley Howard | Jun 10, 2021 | Marketing

The last decade has seen a huge sea change in the way marketers can reach niche audiences effectively and efficiently. That’s especially true for biotechnology companies, who in the past had to rely on narrow channels like trade publications and medical...
How Covid has Accelerated the Use of Video for Marketing within the Biotechnology Industry

How Covid has Accelerated the Use of Video for Marketing within the Biotechnology Industry

by Kelley Howard | May 4, 2021 | Biotechnology, Video Marketing

“Working from home” became the new standard in 2020, and this shift to a telecommuting-focused paradigm shows no signs of going away but instead has extended well beyond the office.  It also impacted how marketers approached their work as well. They...
Genomics and Personalized Medicine Marketing: How You Can Pull it Off

Genomics and Personalized Medicine Marketing: How You Can Pull it Off

by Kelley Howard | Apr 11, 2019 | Biotechnology, Blog, Marketing

How’s your personalized medicine marketing campaign coming along? Well, the industry is on a steady growth trajectory as the demand for personalized healthcare increases. Personalized healthcare will be worth $ 27.6 billion by 2025 according to some estimates....
How to Provide Genomics Education to Physicians

How to Provide Genomics Education to Physicians

by Kelley Howard | Dec 23, 2018 | Biotechnology, Video Ideas

Genomics and personalized medicine as a whole have expanded the reach of the medical industry and garnered some incredibly complex and vital information regarding diseases and health in general. Providing genomics education to Physicians and other healthcare providers...
Video Poster Makes Clinical Study Results Come Alive

Video Poster Makes Clinical Study Results Come Alive

by Kelley Howard | Sep 7, 2018 | Biotechnology, Marketing, Video Ideas

Right now, more than 200,000 clinical studies are going on worldwide, with doctors and researchers studying countless aspects of health and medicine like heart disease, diabetes, nutrition, cancer, drug treatments, pneumonia, childhood food allergies, even acne. All...

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DigiVidBIO™ is a digital marketing firm dedicated to the biotechnology and diagnostic industries.

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